One of the biggest pain points for any business with a digital footprint is how to measure the success of business goals. It may be that there are multiple data sources with different data formats to decipher. It may be that the cost of having somebody in-house with the right skill set to interpret the data is prohibitive. Or it might just be a case of not having the time to do it yourself. At SurfingTurtle we understand all of these concerns and are committed to simplifying both the processes and output so that it is easy for our clients to see the performance of the digital side of their business.
For more information on how Data Visualisation can help your business, get in touch and we can arrange a call to discuss how SurfingTurtle can help you and your business.
Being able to measure the success of your online presence is essential to the health of your business, knowing how to measure it is another matter entirely. Having worked with various household names, SurfingTurtle has a wealth of experience in advising on relevant KPI development and the subsequent tracking methods required to measure against KPIs, this maybe using GTM to strategically place tags for tracking, campaign tracking, social listening or conversion rate optimisation (CRO) tools.
For more information on how Strategic Services can help your business get in touch and we can arrange a call to discuss how SurfingTurtle can help you and your business.
If you have a web presence, whether it is an app, website or social media base, then one of the essentials for insight and understanding of your customers and how they use your service is some form of web analytics. Most digital platforms will have their own form of Web analytics service probably the most well known is Google Analytics. While most websites will use Google Analytics, they may not be making the most of its potential. Our goal is to ensure that the platform you are using is the correct one and set up in a way for you to get the most out of its potential.
For more information on how Web Analytics can help your business, get in touch and we can arrange a call to discuss how SurfingTurtle can help you and your business.
SurfingTurtle utilises a wide range of tools to achieve the best results for our clients. These include:
Power Bi - A powerful business intelligence tool that connects to multiple data streams, and enables us to simplify the data by creating multi-source dashboards for quick insights.
Google Analytics - The world's most popular web analytics platform that enables users to track attribution, acquisition and behavioral data for their web properties.
Hotjar - A conversion Rate Optimisation tool that allows us to visualise the real-time behaviours of a web client, this can take the form of heatmaps, scroll depth, visitor recording, sales funnels and form field analysis.
This is just a small sample of some of the tools that we have expertise with and use on a regular basis. If you use a particular product and would like to know if we have experience with using it, then get in touch and we will arrange a time to discuss how SurfingTurtle can help you and your business.